Briefly describe the various combinations of product-communication strategies available to global marketers. When is it appropriate to

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Briefly describe the various combinations of product-communication strategies available to global marketers. When is it appropriate to use each?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Feb 18, 2020 08:17 AM

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Briefly describe the various combinations of product-communication strategies available to global marketers. When is it appropriate to

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Strategy Option 1 Product and Communications Extension Dual Extension On the extreme end a business could decide to sell an industrystandard product v...View the full answer

Global Marketing

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