Describe the segmentation bases you think Coca-Cola used to develop its target segment. What kinds of products
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Describe the segmentation bases you think Coca-Cola used to develop its target segment. What kinds of products do you think this segment was buying before Coca-Cola introduced its Coke Zero brand? Thinking back to the consumer buying decision process, what kind of strategies do you think were necessary to get this segment to switch to Coke Zero?
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CocaCola could have used indepth interviews to understand mens attitudes to diet drinks an example o...View the full answer
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