Discuss how the characteristics of the retail establishment, such as location and store image, have an impact

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Discuss how the characteristics of the retail establishment, such as location and store image, have an impact on the consumer’s perception of your product.

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Foundations of Marketing

ISBN: 978-1305405769

7th edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Apr 05, 2018 08:53 AM

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Discuss how the characteristics of the retail establishment, such as location and store image, have an impact

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Foundations of Marketing

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