Discuss the extent to which brands should integrate their online and offline marketing communications activities. What factors

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Discuss the extent to which brands should integrate their online and offline marketing communications activities. What factors determine the balance between online and offline?

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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Question Posted: Jan 27, 2024 10:03 PM

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Discuss the extent to which brands should integrate their online and offline marketing communications activities. What factors

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Brand integration across online and offline marketing communications activities is essential in todays market This is because customers often access b...View the full answer

Foundations Of Marketing

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