How does understanding the organisational culture and buying centres culture of a potential B2B customer help a

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How does understanding the organisational culture and buying centre’s culture of a potential B2B customer help a salesperson trying who is targeting that organisation?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 09:57 AM

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How does understanding the organisational culture and buying centres culture of a potential B2B customer help a

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Buying centre cultures can be divided into 4 types autocratic democrat...View the full answer

Marketing

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