In a recent interview, a brand manager at Procter & Gamble noted, Historically, we used to be
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In a recent interview, a brand manager at Procter & Gamble noted, “Historically, we used to be focused on discovering the common hopes and dreams within a country, but now we’re seeing that the real commonalities are in generations across geographic borders.” What is the significance of this comment in terms of segmenting and targeting?
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Global market segmentation has been defined as the process of identifying specific segments x whethe...View the full answer
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