Learn about Coca-Colas #shareacoke social media campaign on YouTube (https://www.youtube.com/watch?v=5l0cCyElfgg). Which of the 4E components does this
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Learn about Coca-Cola’s “#shareacoke” social media campaign on YouTube (https://www.youtube.com/watch?v=5l0cCyElfgg). Which of the 4E components does this campaign leverage?
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