List and discuss the unique characteristics of B2B markets relative to B2C markets.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 09:56 AM

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List and discuss the unique characteristics of B2B markets relative to B2C markets.

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B2B Markets Market Characteristics Demand for business products is derived Fewer customers more geog...View the full answer

Marketing

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