Many firms are now investing heavily in analysing their own customers through CRM and website analysis. What

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Many firms are now investing heavily in analysing their own customers through CRM and website analysis. What are the advantages and disadvantages of this trend for both firms and consumers?

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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Question Posted: Jan 27, 2024 10:03 PM

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Many firms are now investing heavily in analysing their own customers through CRM and website analysis. What

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The advantages and disadvantages of firms investing heavily in analysing their own customers through Customer Relationship Management CRM and website ...View the full answer

Foundations Of Marketing

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