Many years ago, the corporations that sold gasoline made the strategic move to include a substantial offering

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Many years ago, the corporations that sold gasoline made the strategic move to include a substantial offering of food items. Today, it is rare to find a gas station that does not sell food items. Into which category of food retailer do these service stations fall? Do you think this was a prudent strategic direction for these corporations? Explain your logic.

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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