Global brands that gain status on a local level have the best of both worlds: local loyalty

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Global brands that gain status on a local level have the best of both worlds: local loyalty with all the advantages of the global connections. How do huge global companies like McCain Foods, and McDonald’s achieve multi-local status?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:55 AM

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Global brands that gain status on a local level have the best of both worlds: local loyalty

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The experiences of these three companies show that they have all decentralized their product and pro...View the full answer

Marketing

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