Pom Wonderful has developed a coffee-flavoured pomegranate beverage and it wants to determine if it should begin
Question:
Pom Wonderful has developed a coffee-flavoured pomegranate beverage and it wants to determine if it should begin to market it throughout Canada. The company used two separate studies to help develop the advertising campaign:
- A focus group to identify the appropriate advertising message for the new beverage, and
- A survey to assess the effectiveness of the advertising campaign for the new Pom Wonderful beverage.
Which study was qualitative and which was quantitative?
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The qualitative study refers to the focus group ...View the full answer
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Nyron Beeput
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