Visit Experian.co.uk and review the Mosaic Global geodemographic system. Select any one Mosaic group (e.g. Sophisticated Singles)

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Visit Experian.co.uk and review the Mosaic Global geodemographic system. Select any one Mosaic group (e.g. Sophisticated Singles) and identify some products that could be targeted at this group and what kind of marketing strategy would be most appropriate for reaching the group.

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Foundations Of Marketing

ISBN: 9781526849007

7th Edition

Authors: John Fahy, David Fahy Jobber

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