What are the advantages of using the same brand name and extending it to new products?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:20 AM

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What are the advantages of using the same brand name and extending it to new products?

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There are many advantages to leveraging existing brand names ...View the full answer

Marketing

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