What do you think are some of the differences between qualitative data collection methods, which are mainly

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What do you think are some of the differences between qualitative data collection methods, which are mainly exploratory, and quantitative research methods, which are more conclusive in nature? Which type of methods should a research prefer and why?

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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Question Posted: May 27, 2019 10:14 AM

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What do you think are some of the differences between qualitative data collection methods, which are mainly

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The main difference between the two types is depth of response Qualitative or exploratory methods ge...View the full answer

Marketing

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