When evaluating different alternatives for a Saturday night outing at a fine restaurant, explain how a consumer

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When evaluating different alternatives for a Saturday night outing at a fine restaurant, explain how a consumer would use decision heuristics to narrow down the choice of restaurants. Give examples such as price, brand and presentation in your answer 

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Marketing

ISBN: 978-1259030659

3rd Canadian edition

Authors: Dhruv Grewal

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