Which step in the STP process develops descriptions of the different segments, which in turn helps firms
Question:
Which step in the STP process develops descriptions of the different segments, which in turn helps firms better understand the customer profiles in each segment?
a. Establish overall strategy or objectives.
b. Select segmentation method.
c. Develop positioning strategy.
d. Evaluate segment attractiveness.
e. Select target market.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 33% (9 reviews)
b Sel...View the full answer
Answered By
Utsab mitra
I have the expertise to deliver these subjects to college and higher-level students. The services would involve only solving assignments, homework help, and others.
I have experience in delivering these subjects for the last 6 years on a freelancing basis in different companies around the globe. I am CMA certified and CGMA UK. I have professional experience of 18 years in the industry involved in the manufacturing company and IT implementation experience of over 12 years.
I have delivered this help to students effortlessly, which is essential to give the students a good grade in their studies.
3.50+
2+ Reviews
10+ Question Solved
Related Book For
Question Posted:
Students also viewed these Business questions
-
Outline the steps in the STP process. What are some of the key decisions marketers have to make at each step?
-
Which step in the problem-solving process do you think is most important? Why?
-
Which step in the planning process do you think is the hardest to accomplish?
-
The roller coaster in Figure P6.36 starts with a velocity of 15 m/s. One of the riders is a small girl of mass 30 kg. Find her apparent weight when the roller coaster is at locations B and C. At...
-
You have $50,000 in your retirement fund that is earning 5.5 percent per year, compounded quarterly. How many dollars in withdrawals per month would reduce this nest egg to zero in 20 years? How many...
-
A friend in a business policy class says, I always thought the income taxes reported on a corporations income statement were the same as the income taxes paid during that period. Now I am not so sure...
-
What are opportunity costs? Why are they important to managers? What is the opportunity cost of not investing in environmental protection? Provide an example to support your answer.
-
Refer to the financial statements of Campbell Soup Company in Appendix A. Required: a. Compute Year 10 cost of goods sold and gross profit under the FIFO method. (At the end of Year 9, LIFO inventory...
-
Use Unit4.csv to create and complete the following summary table: Mean Min Max Standard Deviation Kurtosis Skewness NoOutlier Outlier Please be sure to give your table a title. Be sure to use R....
-
Cheapest Car Rental rents cars at the Chicago airport. The car rental market consists of two segments: the short-term segment, which rents for an average of 0.5 week, and the medium-term segment,...
-
You have been asked to identify various segments in the market and then a potential targeting strategy. Describe the segments for a pet supply store, and then justify the best targeting strategy to...
-
Think about the various soft drinks that you know (e.g., Coca-Cola, Pepsi, 7-Up, Gatorade, Powerade). How do those various brands position themselves in the market?
-
The ï¬nancial information of three companies is listed in the following table with some numbers omitted. Required: For each of the three companies listed ï¬nd the missing numbers....
-
An oriental rug is 5 feet longer than it is wide. If the diagonal of the rug is 12 feet, find its dimensions to the nearest tenth of a foot. width length ft
-
Background Alice Fabian is an entrepreneur from Belgium. She trades gourmet chocolate in the European Union. Alice arrived in Singapore on 27 January 2020 to assess market demand for her chocolates...
-
MedTech Ltd (MedTech) imports a number of pharmaceutical products. In order to hedge its foreign currency transactions, MedTech entered into a number of forward rate agreements this year. Prior to...
-
Hill describes the inclusion of the Project Office in the PMO Competency Continuum as an uncertain fit due to: Group of answer choices 1.The inclusion of the activities of more than one project...
-
Given a vehicle mass of 1400kg, wheel track of 1.2m, bump height of 0.2m and front to rear axle weight ratio of 60:40, determine the maximum torque generated by the bum height and overall torsional...
-
The current through a 25-mH inductor is 10e t2 A. Find the voltage and the power at t = 3 s.
-
What is the order p of a B + -tree? Describe the structure of both internal and leaf nodes of a B + -tree.
-
Using the same product or service you used In question 5, use the diffusion of innovation theory, to assess how quickly it will diffuse based on its relative advantage, compatibility, observability,...
-
How does the Internet help companies gain customer input on their existing and new products?
-
Nature's Path is about to introduce a type of granola and is in the market testing phase of the new product development process. Describe two ways that Nature's Path might conduct initial market...
-
a) A continuous-time system is represented by the following differential equation, 3- dt 2dy (t) +4 dy(t) +2y(t) = x(t). dt Compute the output response of the system where x(t) = 2 u(t) and the...
-
Figure Q6 shows a functional block diagram of a custom processor and the Register Transfer Level (RTL) codes to perform one of the processor operations. Assume that signal p and q are never '1'...
-
Based on the following linked list for node struct: struct node { }; int value; struct node * next;
Study smarter with the SolutionInn App