Both Samsung and Apple sell smartphones. Assume the following data are available for a popular smart phone

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Both Samsung and Apple sell smartphones. Assume the following data are available for a popular smart phone model of each company.

Samsung Apple Selling price per unit. Variable cost per unit... $720 $650 221 288


Required

1. Compute the contribution margin ratio for each model.

2. Based on contribution margin ratio, which company’s smartphone sales contribute more to covering fixed costs?

Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
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