Consider a long-run event study of SEO events with abnormal returns defined as the difference between the
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Consider a long-run event study of SEO events with abnormal returns defined as the difference between the returns of the event firm and its matched control firm. What would you consider to be a major problem with this definition of the abnormal return?
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Answer One major problem with defining abnormal returns as the difference between the returns of the event firm and its matched control firm in a long...View the full answer
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Related Book For 
Investment Valuation And Asset Pricing Models And Methods
ISBN: 9783031167836
1st Edition
Authors: James W. Kolari, Seppo Pynnönen
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