When someone who wins money is more willing to lose the gains, this is referred to as:

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When someone who wins money is more willing to lose the gains, this is referred to as:

a. Representativeness.

b. The house money effect.

c. Frame dependence.

d. A heuristic.

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Fundamentals Of Investments Valuation And Management

ISBN: 9781266824012

10th Edition

Authors: Bradford Jordan, Thomas Miller, Steve Dolvin

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