1. What are the likely main motives for Polo Ralph Lauren to shift the entry mode from...

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1. What are the likely main motives for Polo Ralph Lauren to shift the entry mode from licensing to hierarchical mode in South-east Asia?

2. Would you recommend them to take all geographical licenses back in-house, and turn them into hierarchical modes? If not, why?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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