1. What are the macroeconomic drivers for the growth of the logistic business? 2. What are the...

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1. What are the macroeconomic drivers for the growth of the logistic business?

2. What are the most important issues in keeping DHL’s international competitiveness?

3. How can DHL be perceived as a local company in most countries of the world?


DHL International (www.dhl.com) specializes in cross-border express deliveries. DHL is the global market leader in international express, overland transport and airfreight. It is also the world’s number 1 in ocean freight and contract logistics. DHL offers a full range of customized solutions – from express document shipping to supply chain management. The company is 100 per cent owned by Deutsche Post World Net. DHL links about 120,000 destinations in more than 220 countries and territories and operates cargo airlines. The company provides internet tracking and order fulfilment services. Its administrative centre is located in Diegem-Machelen, Belgium.

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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