1. What could be De Beers motives for making this forward integration into the retail and consumer...
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1. What could be De Beers’ motives for making this ‘forward integration’ into the retail and consumer market?
2. Is it a wise decision?
3. How should De Beers develop its internet strategy following this ‘forward integration’ strategy?
4. Would it be possible for De Beers, with its branded diamonds, to standardize the international marketing strategy across borders?
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