Allergan plc (Irish-tax registered) is a pharmaceutical company and leading maker of eye care, skin care and
Question:
Allergan plc (Irish-tax registered) is a pharmaceutical company and leading maker of eye care, skin care and aesthetic products, including best-selling
pharmaceutical Botox. Originally used to treat muscle spasms (as well as eye spasms and misalignment), Botox has found another, more popular application in diminishing facial wrinkles. Allergan also sells implants used in breast enlargement. Its products are sold in 100 countries via direct sales and distributors.
Total revenues in 2017 were US$16 billion, with minus US$4 billion in net profits.
Questions
1. Cultural differences need to be considered when communicating across borders. What characteristics of a country’s culture need to be researched to ensure business success across borders in the case of Allergan’s Botox and breast implants?
2. In which cultures and countries would there be the best and worst chances of selling Allergan’s Botox and breast implants?
Step by Step Answer:
1 Cultural differences are extremely important to consider for a company like Allergan when it seeks to achieve international success with its products such as Botox and breast implants Here are sever...View the full answer
