Apple hires you to study Apples brand image with college students on your campus. Draft a list
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Apple hires you to study Apple’s brand image with college students on your campus. Draft a list of 10 questions you would ask in a focus group. Make sure you think of alternative ways to ask questions instead of simply asking direct questions.
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How does Apple make you feel how would you describe your emotional attachmen...View the full answer
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Vikash Verma
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I have completed my Masters in Management from Indian Institute of Management, Bodh Gaya which is India's premier B-School. I was among the top 3 percentile (97 percentile) in the Common Admission Test. I have been mentoring MBA students for their doubts and providing case-based solutions. I am a general management degree holder and have industrial experience in marketing, corporate finance, and operations. This gives me an advantage of looking at a problem from industry perspective and give solution accordingly.
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Related Book For
Essentials of Marketing Research
ISBN: 978-0078028816
3rd edition
Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau
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