Cross-border price coordination can range from highly centralized to very informal coordination (or none at all). What
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Cross-border price coordination can range from highly centralized to very informal coordination (or none at all). What factors will determine how much flexibility is desirable in coordinating cross-border prices?
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In most cases markets cannot be perfectly separated Huge crosscountry price differentials will enc...View the full answer
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Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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