Discuss the pros and cons of standardizing the marketing management process. Is a standardized process of more

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Discuss the pros and cons of standardizing the marketing management process. Is a standardized process of more benefit to the company pursuing a national market strategy or a global market strategy?

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Global Marketing

ISBN: 9781292251806

8th Edition

Authors: Svend Hollensen

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Question Posted: Jan 24, 2024 06:01 AM

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Discuss the pros and cons of standardizing the marketing management process. Is a standardized process of more

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Standardizing the marketing management process refers to the practice of applying a uniform approach to all marketing activities irrespective of marke...View the full answer

Global Marketing

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