Export motives can be classified as reactive or proactive. Give examples of each group of export motives.

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Export motives can be classified as reactive or proactive. Give examples of each group of export motives. How would you prioritize these motives? Can you think of motives other than those mentioned in the chapter? What are they?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 07:06 AM

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Export motives can be classified as reactive or proactive. Give examples of each group of export motives.

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Proactive motives Profitgrowth goals managerial ur...View the full answer

Global Marketing

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