For a number of years, sales were falling in Argentina for Aguas Danone. They desperately needed to

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For a number of years, sales were falling in Argentina for Aguas Danone. They desperately needed to understand their customers, identify market opportunities and find a new product. Suggest how market segmentation helped the business succeed.

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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For a number of years, sales were falling in Argentina for Aguas Danone. They desperately needed to

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Global Marketing

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