Suppose that ZTE, a Chinese manufacturer of mobile phones, plans to expand its market in Africa. Use
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Suppose that ZTE, a Chinese manufacturer of mobile phones, plans to expand its market in Africa. Use the chain-ratio method to come up with market size estimates for smart phones in the following five countries: Botswana, Egypt, Ethiopia, Kenya, and Nigeria.
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The chain ratio method is a method of estimating the market size for a product in which a base nu...View the full answer
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Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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