Under what circumstances should franchising be considered? How do these circumstances vary from those leading to licensing?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 06:47 AM

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Under what circumstances should franchising be considered? How do these circumstances vary from those leading to licensing?

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Franchising should be considered when the marketer franchiser is of...View the full answer

Global Marketing

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