When is it appropriate to use multiple brands in (a) A single market (b) Several markets/countries?

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When is it appropriate to use multiple brands in

(a) A single market

(b) Several markets/countries?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 06:42 AM

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When is it appropriate to use multiple brands in (a) A single market (b) Several markets/countries?

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Circumstances a Single marketmultiple brands It is possible to ...View the full answer

Global Marketing

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