Consider a building located near 40 N latitude that has equal window areas on all four sides.

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Consider a building located near 40° N latitude that has equal window areas on all four sides. The building owner is considering coating the south-facing windows with reflective film to reduce the solar heat gain and thus the cooling load. But someone suggests that the owner will reduce the cooling load even more if she coats the west-facing windows instead. What do you think?

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