Some GMs focus most of their revenue-management efforts on increasing occupancy, while others emphasize the maximizing ADR.
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Some GMs focus most of their revenue-management efforts on increasing occupancy, while others emphasize the maximizing ADR. Discuss one advantage and one disadvantage related to each of these approaches.
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One advantage of emphasizing a hotels occupancy maximization is that increased room sales especially ...View the full answer
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Related Book For
Hotel Operations Management
ISBN: 978-0134337623
3rd edition
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller
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