More and more public sector agencies are focusing on how governments and nonprofits can best use social media strategies and efforts to interact with the public. Social media or new media directors are fairly new positions, but their numbers are growing. It is now common for public agencies to use Facebook, Twitter, Google+, and Foursquare to get public feedback on issues. Oak Park, Illinois uses Facebook and Twitter to communicate with constituents, and when North Carolina was faced with eliminating a $2.5 billion deficit, the state placed an online interactive game-like platform to let residents choose among different options for closing the budget gap.
1. Before hiring a social media director, a job analysis should be conducted. What job analysis method or methods would you recommend to identify the most important KSAOCs for the position?
2. Please identify the competencies that are required for the position.