The W hotel brand says that it has been specifically designed to attract younger, highly affluent business

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The “W” hotel brand says that it has been specifically designed to attract younger, highly affluent business travelers. This is an example of
a. Target marketing.
b. SWOT marketing.
c. Data market mining.
d. A rolling market strategy.

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Human Resources Management In The Hospitality Industry

ISBN: 9781118988503

2nd Edition

Authors: David K Hayes, Jack D Ninemeier

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Question Posted: Aug 12, 2023 02:24 AM

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The W hotel brand says that it has been specifically designed to attract younger, highly affluent business

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Human Resources Management In The Hospitality Industry

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