Beacon shows the risk in being a pioneer-are there risks in being too cautious and not pioneering

Question:

Beacon shows the risk in being a pioneer-are there risks in being too cautious and not pioneering with innovative, ground-floor marketing efforts? What kinds of benefits might a firm miss out on? Is there a disadvantage in being late to the party with these efforts as well? Why or why not?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Question Posted: