Describe how IBM targeted ad delivery for its college recruiting efforts. What technologies were used? What was

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Describe how IBM targeted ad delivery for its college recruiting efforts. What technologies were used? What was the impact on click-through rates?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0

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Authors: John Gallaugher

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Describe how IBM targeted ad delivery for its college recruiting efforts. What technologies were used? What was

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IBM targeted ad delivery for its college recruiting efforts using a variety of technologies including Data segmentation IBM segmented its target audie...View the full answer

Information Systems A Managers Guide To Harnessing Technology Version 7.0

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