How does the subscription business complement the rental business? Does a customer for one increase or decrease
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How does the subscription business complement the rental business? Does a customer for one increase or decrease the likelihood of using the other? How might CLV differ among these two business lines?
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Subscription and rental businesses can complement each other in a number of ways For example Subscriptions can provide a recurring revenue stream for ...View the full answer
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Related Book For 
Information Systems A Managers Guide To Harnessing Technology Version 7.0
ISBN: 9781453394045
1st Edition
Authors: John Gallaugher
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