Imagine the two scenarios below. Decide which type of campaign would be best for each: text-based CPC
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Imagine the two scenarios below. Decide which type of campaign would be best for each: text-based CPC advertising or image ads paid for on a CPM basis. Explain your reasoning.
a. Netflix is looking to attract new customers by driving traffic to its website in hopes that this will increase subscriptions.
b. A movie studio would like to promote the upcoming theatrical release of a new major motion picture.
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Information Systems A Managers Guide To Harnessing Technology Version 7.0
ISBN: 9781453394045
1st Edition
Authors: John Gallaugher
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