What is the resource-based view of competitive advantage? What are the characteristics of resources that may yield
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What is the "resource-based" view of competitive advantage? What are the characteristics of resources that may yield sustainable competitive advantage?
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The resourcebased view RBV of competitive advantage is a management theory that focuses on the internal resources and capabilities of a company as the primary sources of sustainable competitive advant...View the full answer
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Related Book For 
Information Systems A Managers Guide To Harnessing Technology Version 7.0
ISBN: 9781453394045
1st Edition
Authors: John Gallaugher
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