Why would a firm use a loyalty card? What is the incentive for the firm? What is

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Why would a firm use a loyalty card? What is the incentive for the firm? What is the incentive for consumers to opt in and use loyalty cards? What kinds of strategic assets can these systems create?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0

ISBN: 9781453394045

1st Edition

Authors: John Gallaugher

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Question Posted: Oct 27, 2023 02:10 AM

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Why would a firm use a loyalty card? What is the incentive for the firm? What is

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Firms use loyalty cards also known as loyalty programs or customer reward programs for several reasons and these programs offer benefits to both the firm and consumers Heres an overview of the incenti...View the full answer

Information Systems A Managers Guide To Harnessing Technology Version 7.0

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