1. What are the names of the two CRM modules that Lowes implemented to improve its CRM...

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1. What are the names of the two CRM modules that Lowes implemented to improve its CRM processes?

2. How does Lowe’s provide quality products and services through its supply chain system?

3. What is Lowe’s approach to product lifecycle management?

4. Why does Lowe’s focus so strongly on customer relationship management?

3. What is Lowe’s approach to product lifecycle management?

5. What is Lowe’s view on technology in its processes?

6. How does Omni-Channel retailing further connect Lowe’s to the customer?

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Information Technology For Management

ISBN: 9781119702900

12th Edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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