1. What was it about Tech Targets Priority Engine that immediately engaged the attention of Fuze Marketing?...

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1. What was it about Tech Target’s Priority Engine that immediately engaged the attention of Fuze Marketing?

2. What is the prime consideration for Fuze to ensure adoption of a marketing tool?

3. Which business functions are typically involved in the decision making process when Fuze adopts a new marketing system and why?

4. How is Tech Target’s Priority Engine helping Fuze to identify new accounts with real purchase intent?

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Information Technology For Management

ISBN: 9781119702900

12th Edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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