1. Why was there dirty data in the UW database? 2. What were the consequences to UW...

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1. Why was there dirty data in the UW database?

2. What were the consequences to UW of the dirty data?

3. How did UW address the problem of dirty data?

4. What were the benefits they experienced from improving the quality of their donor database?

5. What new opportunity was identified by the new system?

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Information Technology For Management

ISBN: 9781119702900

12th Edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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