Describe four metrics that can be used to evaluate the effectiveness of a PPC advertising campaign.
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Describe four metrics that can be used to evaluate the effectiveness of a PPC advertising campaign.
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Click through rates CTRs x By themselves CTRs do not measure the financial performance of an ad camp...View the full answer
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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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