Explain why people are much more likely to view and pay attention to product and service information
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Explain why people are much more likely to view and pay attention to product and service information in SERPs compared to traditional mass media advertising? What strategies are businesses adopting to take advantage of this trend?
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Most traditional advertising methods target customers who are ...View the full answer
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Related Book For 
Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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