How are consumers using mobile devices to search for information about goods and services? How can businesses
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How are consumers using mobile devices to search for information about goods and services? How can businesses respond to this trend to gain a competitive advantage?
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In addition to doing searches on Web sites mobile shoppers do showrooming using barcode sc...View the full answer
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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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