How does an advertisers bid and quality score determine the frequency of PPC ad placement on SERPs?
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How does an advertiser’s bid and quality score determine the frequency of PPC ad placement on SERPs? What are the factors that Google uses to determine an advertiser’s quality score? Why does Google use the quality score instead of relying solely on the advertiser’s bid?
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Higher bids result in a greater probability that the ad will be selected to appear The likelihood of ...View the full answer
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Related Book For 
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ISBN: 978-1118994290
10th edition
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