Push-through ads use data about the person to determine whether the ad should appear. What marketing opportunities

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Push-through ads use data about the person to determine whether the ad should appear. What marketing opportunities does this capability create?

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

ISBN: 978-1118994290

10th edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Question Posted: Dec 11, 2018 07:07 AM

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Push-through ads use data about the person to determine whether the ad should appear. What marketing opportunities

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This capability creates opportunities for highly targeted advertisi...View the full answer

Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

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